How many advertisements do you come across while scrolling through Instagram or Facebook? 50 or 100 digital ads per day? Digital ads are on the rise, according to experts. Although digital marketing has its advantages, like ease of use and massive reach, studies indicate that 70% people who came across digital adverts were less likely to be able to actively recall what was depicted. While on the other hand, commercial printing makes a strong mark on the consumers memory and gives out a firm, effective statement. Even in this digital age, print marketing is still very significant, and savvy marketers reap the benefits of the direct connection that this medium has with the human brain. In just the previous 20 years, the of how we use and distribute content and information has evolved tremendously. Yes, online marketing has taken some of the spotlight away from conventional print ads. Despite these obstacles, traditional, print marketing continues to produce great outcomes, many of which are astounding.
There are several aspects as to why digital printing is superior to internet marketing. As many studies and articles, point out, printed content has a lot more leverage and people interact better with it. It’s also more concrete and interesting. When viewing web content, users frequently skim through the text, taking little more than ten seconds to grasp the material. When people have a printed version in front of them, they are more likely to be more engaged reading it. It might be tough to target certain demographics on the internet as well. Acquiring an ad placed in a specific journal might help you reach your intended demographic much more effectively.
The benefits of quality commercially printed adverts
1. People trust paper advertisements more than online advertisements.
Because printing has been around for a long time, customers regard it as a reliable source of communication, and as a result, they invest extra time reading the material and digesting the information you’re sending out. Consumers are wary of internet advertising because they are concerned about spamming, malware, and misleading and false information.
2. A powerful tool for enabling effective communication and boosting brand awareness
Traditional media elicits a far stronger emotional reaction and retention, according to market neuroscience research. Many businesses invest massive amounts of money in digital marketing only to be overwhelmed with competing material.
3. Individualized approach
Personalized advertisements are incredibly successful at getting customers to respond. Making the effort to tailor and customize your message to your target audience demonstrates a thoughtful approach that generates a strong reaction. It will have far more significance than a Digital campaign, whether you’re sending out a personalized message or a marketed product or service. Plus, possessing something tangible provides you the option of sticking it on your refrigerator or on your desk!
4. Sustainability and significance
An internet advertisement you place one day may be gone the next, lost in ‘cyber-obscurity’ and hence, out of reach. Printed promotional materials, whereas, might last for weeks, months, or even years, according on the content and location. This provides it with all of the advantages of long-term exposure to numerous individuals for a single fee. There’s also much to be said about how we as individuals feel about and appreciate tangible objects. We are tactile beings, and being able to literally touch a brand may establish a deeper sense of closeness and significance than a flashy webpage or a series of links.
Don’t take this the wrong way: we’re not advocating that you abandon internet marketing altogether, that would be insane and would compromise your marketing goals – but we do believe you should never underestimate the potential traditional printing possesses. In this case, you should use the best of both worlds, digital and print to your advantage. Finding the perfect balance here is key you would need the services of expert marketers and experienced printing agencies. If you know how to combine the two together appropriately, you can give your brand the perfect blend of both traditional and modern marketing solutions!
Labelling and customized product prints are the way to go when it comes to traditional printing. And when it comes to printing, kwality is the way to go! Get in touch with us and quote now for elegant, customized labels that speak for themselves!