When it comes to selling your products, the packaging is quite important. This is because consumers judge a product’s quality by looking at its packaging. They are more inclined to purchase a product if the packaging design makes a positive first impression on them. As a result, the purpose of a product label isn’t merely to provide basic details and legal information. There’s a lot more to it! It aids consumers in making purchasing decisions.
Businesses rely heavily on packaging design to leave a lasting impression on customers about their product’s quality. Even though customers’ loyalty to a brand is mostly influenced by its utility and quality, they are first captivated by the packaging design of a product.
This leads us to the significance of packaging design as well as current design trends. Packaging design trends, like other trends, are continuously changing, and we should be informed of what colors, forms, symbols, lines, and other elements are now in use. As a creative designer, you want to be able to express yourself. Trends, on the other hand, provide you an idea of what is currently popular in the business and which design elements will be valuable to incorporate into your packaging.
Here are 7 Inspirational Packaging Design Trends For 2021
- Simple, Clear And Bold
Packaging designers have emphasized the need of producing simple and clear designs that customers can grasp right away. Such simple designs are effective in communicating a brand message to a target audience.
The designers recognize that a packaging design with minimum elements will elevate the product. In today’s fast-paced world, shoppers don’t have much time. So, with the help of an appealing packaging design that people view initially while choosing a product, you just have a few seconds to leave an impression on their minds. A simple design will undoubtedly communicate a clear brand message.
- Splashing Colors
Another rapidly emerging trend in packaging design is the use of vibrant colors. We all know that colors elicit emotions and influence shopping decisions to some extent. Colors have been used in unusual ways by packaging designers recently. To make the packaging appealing to buyers, they are using bright colors with lively tones.
Colors are frequently used by designers to differentiate between product versions. Customers may quickly identify a certain variety of a product without having to look through the entire range.
- Creating a Narrative
Colors and elements should not be used sparingly in packaging design. Instead, it should tell a story or convey a message about the brand so that people can easily identify with it. Graphic designers have begun to include pictures into narratives for this reason.
Some designers utilize artwork as a narrative tool to tell a brand’s story. The image is content-rich and provides a taste of lost stories to the customer.
- Custom Lettering
Designers turned out to use custom lettering in 2021 to convey a sense of warmth and raw vitality. Uneven lines and natural texture are common features of custom lettering.
This form of one-of-a-kind lettering makes a product stand out while also bucking the trend of employing digital graphics. Because hand lettering evokes a sense of wholesomeness and a homemade product, it evokes a sense of nostalgia. We anticipate that the hand-lettering trend will continue to be popular in label design for a long time.
- Repetition
In the creation of stunning graphic designs, repetition has its own role. This pattern can be found in a variety of designs from the past and present. Repetition of gorgeous patterns has become fashionable in commercial packaging design. The objective of repeating a visual pattern is to create a strong brand message.
As a result, depending on the personality of the brand, designers develop bold or fun patterns to build a powerful brand identity.
- Eccentric Shapes
The packaging shapes are also being experimented with by the designers. They want a product to immediately attract the attention of potential customers. As a result, they are developing innovative packaging shapes that stand out in a store. A juice product, for example, comes in packaging that resembles standing bamboo.
Although such a packaging design may appear harsh, it is a new trend that is attracting people’s attention. These kinds of designs make the goods stand out loud and clear. All you have to do now is add your company’s logo. Customers will immediately learn about the brand and the products it sells.
- Pastel Colors
Calming colors have already made a reappearance in 2021. The new trend is famine and peaceful package design, which implies pastel colors will make a comeback. Soft hues create a sense of neutrality and are the polar opposite of bright and dramatic colors.
Designers of packaging have continued to use strong and brilliant colors thus far. They now aim to stand out by using a pale color scheme on the product package. This also contributes to the product’s warm and honest atmosphere. A design like this might send a message of friendliness to potential clients.
So, these were the most important packaging design trends to watch in 2021. Many of these trends have been around for a while and are still going strong. Keep looking out for such brands who have incorporated these packaging trends.
Meanwhile, if your product requires a new Printing and innovative packaging partner, you can fully rely on Kwality Offset. Kwality Offset Printers has been offering packaging and printing services to leading companies for over 50 years.
Our area of expertise ranges from Pre-Press to Post-Press services, all under one roof, which gives the clients a one-stop destination for all their requirements. Contact us for further details regarding our services.