To understand this blog, you need to understand offset printing. Offset printing is a common printing process used to print many different types of products like brochures, business cards, books, magazines, and a lot more. In offset printing, the printing plates are created using a photographic process, which is why the offset printing process can create high-quality images. This blog will explain why you should use an offset printing press to create your products.
These are a few reasons why offset printing is the best option for your business.
- High Definition Quality For Any Project
You can expect high-quality printed images every time with offset printing. Because the printer operator can control ink flow across four-colour plates, there is less waste and more contrast. You get perfect images on every piece.
- Low Cost and Quick Turnaround
Additional steps are required to ensure speed and consistency when printing large volumes. Higher volumes of image printing result in better quality and a lower overall cost. The bottom line is that the more pieces you require, the lower the cost per piece.
- Print on Any Surface or Shape
Flexible rubber blankets used in offset printing conform to different surfaces and shapes. You can print on plastic bottles and round containers, as well as labels, sleeves and wrappers. The best option for printing on materials such as wood, canvas, metal, plastics, and all grades of paper is offset lithography.
- Save time and money.
Your project will be made easy and economically with custom metal plates. Each plate can be reproduced as many times as you like using a detailed computer process. Each plate lasts a lifetime because the print media does not touch the metal.
Offset printing is fast and can be done in large quantities; it was first used widely in the newspaper industry 100 years ago. Brands must respond nearly as fast as news outlets to present the most recent packaging designs to consumers.
The latest advances in packaging offset technology offer outstanding print quality, flexibility in order sizes and faster time to market. This is the most recent technology for promotions, editions, and even designing current events into packaging. It allows you to go from artwork to print in hours or days rather than weeks.
Quality Labels understands the trends driving brands to modify how and how often they promote via packaging.
Trend #1: More variety is what consumers want
This shift in consumer behaviour has led to customers’ packaging buying habits. The number of runs is decreasing; the variety of flavours is increasing. Promotional items are increasingly important to drive novelty on shelves and with retailers.
We see new product launches each year, which creates a longer portfolio tail. Also, we see a rise in seasonal products and packaging for certain retailer promotions. This has led to increased demand for small and medium orders and pressure on packaging lead times.
Trend #2: There is a greater need to get to the market quickly
An offset is a great option for creating new designs. We can press the plates quickly after we have finalized the artwork. Instead of waiting for engraving to take weeks, plates can be created on-site in a matter of hours. Offset is a fast way to get products on shelves and market quickly.
Trend #3: There is an increasing demand for high-quality designs and greater shelf appeal.
Marketers don’t want their packaging to be restricted by printing technology. However, speed often means sacrificing quality or paying more. Aluminium plates are a significant improvement over older offset machines that use film. Aluminium plates offer sharper photography and consistent tone across large areas with a single colour. They also allow for halftones and gradients at high resolution.
You can also include fine details like small text. Depending on the graphics of the pack, the most recent offset technology could provide gravure quality.
Kwality’s offset printing services are approved for various personal, home, and food care applications. More applications are being added continuously.
How offset printing works
The ‘plate’ is the first cylinder that offset printing uses. This thin cylinder is covered with a plate of aluminum or plastic. Each plate can be customized according to the text or images that will be printed on the paper. Pre-treatment has been done to ensure that the images repel water and attract ink. The plate cylinder will spin when it comes in contact with the rollers that apply ink and water.
The ‘offset blanket’ is the second cylinder. This cylinder is covered with a rubber blanket and rotates in the opposite direction from the plate cylinder. The rubber blanket is used to transfer ink onto both the cylinders as they roll against each other. This creates a mirror image for the ink design.
The ‘impression’ or third cylinder in offset lithography is the cylinder. It is made of pure steel and turns in the opposite direction from the blanket cylinder. As it presses the paper against the rubber blanket, the impression cylinder transfers ink.
The offset printing presses can print up 18,000 sheets an hour and are extremely efficient. Each sheet can contain up to 48 pages of letter-sized or A4 content. An offset press can print eight pages on one sheet, which is approximately 120,000 pages per hour.
CONCLUSION :
Offset printing is a great technology for the modern age because it gives you the ability to print at high speeds and produce a large variety of print products.
Offset printing is easier to change and update, making it a technology that can change fast to meet your needs. Not only can Offset printing deliver quality products, but it is also cost-effective and time-saving.With offset printing, you get more professionalism and quality in your printed material.
Learn more about our printing options and which is best suited for your packaging needs.
Get in touch with us to speak to our experts on dried fruit packaging and nuts. You can also find more information about our complete snacks, sweets, and nuts offer.