How easy is it to find a bottle of Coca-Cola in the beverages area of a supermarket? We think it’s pretty convenient. That is the significance of packaging colors in developing a brand’s identity and loyalty.
Colors are an essential component of branding. When maintained together on a store shelf, they make your goods stand out from the crowd. Even when unwrapping a box, the buyer’s initial impression of the product is its color.
The packaging of a product is intended to express a purpose – what the brand represents and what it means to the customer.
So, if you’re thinking about changing the colors of your product packaging, there’s a lot to think about before you make a final decision.
Why?
Changing the colors of your packaging can be extremely beneficial to your business. However, if not done appropriately, it may act the opposite way around and destroy your brand’s market position. It makes no difference if the color scheme change is minimal.
We understand the complexities of the role a color scheme plays for a business because we are an Offset Printing Packaging Company that has been providing Customized Label Printing Packaging services to various brands for a long time. As a result, we’ve made the procedure of changing the packaging color as simple as possible for you. Before making a decision, simply follow these guidelines.
Why do you need to change the packaging colors?
When considering changing the color of your product packaging, the first thing you should do is ask yourself a few key questions. “Why do you need a new packaging color?” is the first question.
To get the answer to this question, you must first answer the following questions:
– Are you introducing a new product line?
– Are you looking to break into a new market with a new brand?
– Have you combined your company with another?
– Are you considering changing the personality of your brand?
– Do you feel like you’re missing out on the latest trends?
Now that you’ve received your response, it’s time to consider the advantages and disadvantages of changing your packaging colors.
Advantages of Changing Packaging Colors
It draws in new audience.
You must first determine what color will appeal to your target audience and then employ that hue in your product packaging.
The color green, for example, will tie your product with the ecosystem and connect your brand to an audience that cares about the environment and its long-term viability, people who are interested in learning more about the product’s manufacturing process as well as the overall package material.
Assists in rebranding
Let’s be honest about it! Colors each have their own set of meanings. As previously said, a product wrapped in green would scream “environmentally friendly.” Similarly, each hue assigns your brand to a certain market category.
So, let’s say you started with exclusively Women’s items, with all those softer and warmer hue tones. However, now that you wish to expand into the Men’s range, you won’t be able to use the same color scheme for your product packaging.
Experiment with different color combinations to see what looks best for your package. Perhaps Orange or Purple can be used to convey an enthusiastic and lively brand personality.
In sync with current trends
It’s critical to stay current with what’s popular in order to keep your brand alive. If you look at any of the large businesses that have been there for decades, you’ll see that staying on top of the latest trends has helped them stay afloat.
Changing the colors of your packaging is part of changing your brand to keep current as times and tastes change.
You might persuade yourself that trends come around again as an excuse not to alter your packaging. However, you also can’t afford to allow your brand to go stale in the meanwhile. So, figure out a strategy to combine your branding objectives with the most recent color palette.
Disadvantages of changing packaging colors
Unrecognizable
Consider what would happen if Starbucks changed the color of its packaging from green to a vibrant red overnight. How would that go over with the brand’s ardent fans? We presume things aren’t going well.
Colors, as previously stated, offer an instant link with the brand. Yes, the branding would still be on the package, but it’s the color that makes your product stand out.
Consumers find random changes to their trusted brands perplexing, which can harm the brand’s reputation.
Expensive
Let’s face it, it’s a fact! Rebranding comes at a price, and that price is not cheap. Sure, you shouldn’t let it discourage you from making the necessary improvements to your product packaging. However, before making any major decisions, it’s always a good idea to do your homework.
You should conduct extensive research to determine the impact of changing the color of your package. If the findings suggest lesser returns, it’s usually best to put the concept on hold for the time being.
Alternatively, rather than a major makeover, consider making subtle modifications to the packaging colors.
To sum up…
The objective of a product’s packaging is to express its purpose. What does your brand represent and what does it signify to your customers? Don’t pass up this chance to leave a lasting impact on the shelf and in your consumers’ minds.
You should change the colors of your packaging if you believe it will elevate your brand’s standing and make your product stand out.
Kwality Offset offers affordable packaging and printing by a team of experienced and best-in-class offset printers in Delhi and a skilled work-force. We can help you find the right balance for your new packaging colors. So, the next time someone asks you, “Do you know any offset printing press in Delhi?”, you’ll know what to tell them. Contact us for more information regarding our services.